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THE CAR JACKET by Natural Born Elegance / Lanificio Cerruti / Italdesign Giugiaro

Client: Lanificio F.lli Cerruti dal 1881  
Year: 2013

Lanificio F.lli Cerruti dal 1881 will be featured in the 84th edition of Pitti Uomo along with Italdesign Giugiaro, the great design and automotive design brand.

In the charming Sala Ottagonale at Fortezza da Basso, for the first time in the history of Pitti, a research prototype will be on display : it is “Parcour”. The interiors have been created with precious merino wool fabric from Lanificio Cerruti, called Turbo 180.

The same textile is used for “Car Jacket”, the jacket from the Natural Born Elegance line by Julian Cerruti, designed to celebrate the union between these two historical names reflecting Italian excellence.

In occasion of the collaboration between Lanificio Cerruti and Giugiaro, The Woolmark Company joins as a main project partner, providing endorsement of the high quality of wool used in the interior of the car and Natural Born Elegance pieces, thus underlining the excellence and the versatility of this wonderful fiber.


Check out the “making of” pictures of the video about the project at www.dogtrot.it






other inspirations

Schermata 2018-12-19 alle 15.03.21 WhatsApp Image 2018-11-19 at 10.28.13 838B1724_Hastens_DreamingClub_ph.DanieleFragale Elemania_Elena Salmistraro_Cc-Tapis Schermata 2018-09-05 alle 12.25.30 Nova Processed with VSCO with hb2 preset NANBAN_unique_76-square

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