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Sweet Journal – a new editorial project

Client: Sweet Journal  
Year: 2014

Sweet Journal is the new online magazine of the FIPGC (International Federation of Pastry, Ice Cream and Chocolate) published and curated by Dogtrot design and communication agency. This new bi-monthly online publication uses words and images to talk about “sugar and spice and all things nice”.
As a benchmark for sector operators and foodies alike, it will look at the most interesting and emerging businesses, and also feature recipes, people, awards and events.
A magazine full of stories, flavours, aromas, new ideas and future projects, dedicated to all those who love their food and all related topics, for browsing and enjoying.

“Take the ancient art of baking, add sweet words, delicious photos, a new idea and a pinch of design. Mix with passion, then relish, nice and slowly. Sweet Journal is like a cake, hot from the oven, a totally irresistible temptation that, page after page, taste after taste, overwhelms you with the ingredients that make it unique. This trip into the world of sweetness just had to start with chocolate: the food with the power to reawaken and satisfy our most hidden desires.”



other inspirations

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more works from Sweet Journal