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Hastens Store Milano goes back to Fifties

Client: Hästens  
Year: 2014

To present the new limited edition Sockholm White the Hastens Store of Milan goes back to Fifties for a week.

The color of the new fabric is a genuine Swedish tone, established during the 1950’s when Scandinavian design began to emerge, so in the store there is a great and beautiful setting inspired by those years and create by Alessandro Pasinelli Studio. On Wednesday, the 29th of October there was a very funny party with a live performance by Sugar Daddy & The Cereal Killers and the occasion to have the perfect look thanks to Ketty’s vintage style and her hairstyle and make up creations.

All the windows of the store have a big appeal in a perfect 50’s style . The mood is inspired by the chromatic and the stylish atmosphere from the Fifties, the main feature will be the strong mix between vintage and contemporary of the scandinavian design.
Every shop window have its own set up with pieces chosen from scandinavian design companies, mixing vintage and contemporary. Within every set up, there is material samples used to make the beds, like horsehair and textiles for example and accessories from Hästens catalogue, used as a decoration.
The wall behind the Limited Edition Bed, has been painted in a tint lightly darker then the Stockholm White to make the Stockholmsvit stand out.

From 28th of October till 6th of November



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